Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?

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 IELTS Academic Essay Answers - #7040
Question:
Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?
Answer Hints:
View the topic at first, and make sure you have a reasonable view in writing.

Discuss the pros and cons of ads encouraging people to buy whatever the businesses want to sell or why the purpose is established or not established. This topic is a difficult problem; you should touch on at least two aspects: the main aim of ads, not really need products or services.

Supporting points of view
Economic perspective:
  • Advertising revenue comes from the producer;
  • Producers' income comes from sales;
  • Advertising should promote the sales of various products.
Opposing points of view
Media perspective
  • Advertising is by media or other cultural approaches;
  • It influences people’s values and world views
  • It should not fool everyone to buy things that they don’t need.
Primary perspective
  • A company should have a sense of social responsibility;
  • A good company should not do things to fool customers to buy unwanted stuff;
  • People have limited funds and should pay attention to the products they can buy and are useful to them
  • The purpose of advertising is to sell products, but a good company should try its best to sell what consumers really need.
Answer 1
I completely agree that not all goods sold in our society are our real needs, and ad promotions are no exception...

Many goods are vital to people's lives, and buying them is necessary. However, there are a variety of ad campaigns promoting products only in good words to increase sales, regardless of whether consumers need them...

The purpose of ads is to sell more products. It's a business way, and in general, they did it. However, not every product is needed or deserves to be spent money on...

To conclude, there is no doubt that advertising has a vital role in sales in modern business marketing...
Band: 7
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Word Statistics
GroupWord NumberDistinctPercent
All Words33416649%
Top 300 Words173 (51%)57 (34%)32%
300 - 1000 Words57 (17%)37 (22%)64%
Over 1000 Words104 (31%)72 (43%)69%
Other Comments (henryhe)
Link Words: 19 (including link phrase: 4)
Sentences: Number: 19; Average Length: 103 characters; Words/Sentence: 17
Suggestions:
IELTS Essay Format:
-You should avoid using common words repeatedly, and show your grammatical range and accuracy as possible. The essay has that(7), not(7), are(7), and(7), goods(5), products(5), society(4); try to decrease duplicated words.
-High-ratio basic sight words may degrade your writing; suggest rephrasing some.
-Suggest using a few rare or uncommon words to demonstrate your vocabulary range and level.
Task Response:
-Ideas relating to each sector mentioned in the prompt are presented.
Coherence and Cohesion:
-Each paragraph has a precise central topic, which is developed, and cohesive devices are effectively used.
Lexical Resources:
-There is a good range of vocabulary and some less common words and phrases.
Grammar Range and Accuracy:
-There are various complex structures with frequent error-free sentences and reasonable control over grammar and punctuation.