a. supposed, reputed, generally regarded as such
n. commonly believed or deemed to be the case; accepted by supposition rather than as a result of proof
The site's constant stream of experiences, opinions and sentiments has spawned a vast commercial ecosystem, serving up putative insights to product developers, Hollywood studios, major retailers and other investors.
Many of these films tell classic stories in the traditional way that used to be Hollywood’s exclusive domain. Now, with the studios focusing on games, comic book superheroes and putative tent poles, that business has gone elsewhere.